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<channel>
	<title>Marcus Sanford</title>
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	<link>http://www.msanford.com</link>
	<description>Business insights and other thoughts from a marketer, MBA student and Texan transplanted to the frozen north.</description>
	<lastBuildDate>Thu, 26 Aug 2010 13:26:29 +0000</lastBuildDate>
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		<title>SEO Techniques: Past, Present and&#160;Future</title>
		<link>http://www.msanford.com/2010/08/seo-techniques-past-present-and-future/</link>
		<comments>http://www.msanford.com/2010/08/seo-techniques-past-present-and-future/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 13:26:29 +0000</pubDate>
		<dc:creator>Marcus</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[authority]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[techniques]]></category>

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		<description><![CDATA[SEO &#8211; Past, Present, Future View more presentations from HubSpot Internet Marketing. addthis_url = 'http%3A%2F%2Fwww.msanford.com%2F2010%2F08%2Fseo-techniques-past-present-and-future%2F'; addthis_title = 'SEO+Techniques%3A+Past%2C+Present+and%26nbsp%3BFuture'; addthis_pub = '';]]></description>
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<div id="__ss_5050040" style="width: 425px;"><strong><a title="SEO - Past, Present, Future" href="http://www.slideshare.net/HubSpot/seo-past-presentm-future">SEO &#8211; Past, Present, Future</a></strong><object id="__sse5050040" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=seopastpresentfutureamawebinarslideshubspot-100824205649-phpapp01&amp;stripped_title=seo-past-presentm-future" /><param name="name" value="__sse5050040" /><param name="allowfullscreen" value="true" /><embed id="__sse5050040" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=seopastpresentfutureamawebinarslideshubspot-100824205649-phpapp01&amp;stripped_title=seo-past-presentm-future" name="__sse5050040" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/HubSpot">HubSpot Internet Marketing</a>.</div>
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		<title>Map Your Twitter&#160;Followers</title>
		<link>http://www.msanford.com/2010/08/map-your-twitter-followers/</link>
		<comments>http://www.msanford.com/2010/08/map-your-twitter-followers/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 16:51:32 +0000</pubDate>
		<dc:creator>Marcus</dc:creator>
				<category><![CDATA[Business Networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[addon]]></category>
		<category><![CDATA[embed]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[graphic]]></category>
		<category><![CDATA[iframe]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[track]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.msanford.com/?p=320</guid>
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<p><a href="http://www.mmmeeja.com/twitter-map/" target="_blank">MMMeeja.com</a> has a great utility that will let you map your Twitter followers. Fun stuff! Mine is above, but get yours at their site.</p>
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		<title>The Little Book of&#160;Leadership</title>
		<link>http://www.msanford.com/2010/08/the-little-book-of-leadership/</link>
		<comments>http://www.msanford.com/2010/08/the-little-book-of-leadership/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 12:35:11 +0000</pubDate>
		<dc:creator>Marcus</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[powerpoint]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[slideshare]]></category>

		<guid isPermaLink="false">http://www.msanford.com/?p=316</guid>
		<description><![CDATA[An old presentation, but a great one. I read this a couple of years ago, but saw it on Slideshare this morning and had to share. Little Book of Leadership Powerpoint View more presentations from PhilDourado. addthis_url = 'http%3A%2F%2Fwww.msanford.com%2F2010%2F08%2Fthe-little-book-of-leadership%2F'; addthis_title = 'The+Little+Book+of%26nbsp%3BLeadership'; addthis_pub = '';]]></description>
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<p>An old presentation, but a great one. I read this a couple of years ago, but saw it on Slideshare this morning and had to share.</p>
<div id="__ss_135263" style="width: 425px;"><strong><a title="Little Book of Leadership Powerpoint" href="http://www.slideshare.net/PhilDourado/little-book-of-leadership-powerpoint">Little Book of Leadership Powerpoint</a></strong><object id="__sse135263" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=little-book-of-leadership-powerpoint-119247549778650-1&amp;stripped_title=little-book-of-leadership-powerpoint" /><param name="name" value="__sse135263" /><param name="allowfullscreen" value="true" /><embed id="__sse135263" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=little-book-of-leadership-powerpoint-119247549778650-1&amp;stripped_title=little-book-of-leadership-powerpoint" name="__sse135263" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/PhilDourado">PhilDourado</a>.</div>
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		<title>A Farewell to Austin&#160;CarShare</title>
		<link>http://www.msanford.com/2010/07/a-farewell-to-austin-carshare/</link>
		<comments>http://www.msanford.com/2010/07/a-farewell-to-austin-carshare/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 21:20:02 +0000</pubDate>
		<dc:creator>Marcus</dc:creator>
				<category><![CDATA[Non-Profit and Community]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[carshare]]></category>
		<category><![CDATA[closed]]></category>
		<category><![CDATA[end]]></category>
		<category><![CDATA[non-profit]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[shut down]]></category>
		<category><![CDATA[Texas]]></category>

		<guid isPermaLink="false">http://www.msanford.com/?p=297</guid>
		<description><![CDATA[I was saddened today to hear that a non-profit in Austin that I helped many times over the years has closed its doors. Austin CarShare, which began in 2006 (actually the concept was worked on for about a year before that) and became the first non-profit car-sharing service in the southern United States, closed at [...]]]></description>
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<div id="attachment_302" class="wp-caption aligncenter" style="width: 570px"><a rel="attachment wp-att-302" href="http://www.msanford.com/2010/07/a-farewell-to-austin-carshare/carshare-prius/"><img class="size-large wp-image-302 " title="CarShare First Prius" src="http://www.msanford.com/wp-content/uploads/2010/07/CarShare-Prius-800x600.jpg" alt="Austin CarShare's first prius gets ready for service" width="560" height="420" /></a><p class="wp-caption-text">Austin CarShare&#39;s first Prius gets ready for service, 2007</p></div>
<p>I was saddened today to hear that a non-profit in Austin that I helped many times over the years has closed its doors. <a href="http://www.austincarshare.org" target="_blank">Austin CarShare</a>, which began in 2006 (actually the concept was worked on for about a year before that) and became the first non-profit car-sharing service in the southern United States, closed at the end of July because it had run out of operating funds.</p>
<p>From the <a href="http://www.austinchronicle.com/gyrobase/Issue/story?oid=oid:1063448" target="_blank">Austin Chronicle</a> news item covering the event:</p>
<blockquote><p>&#8220;Saddled with substantial debt and facing declining ridership, Austin  CarShare informed its members on Tuesday that it has permanently ceased  operations.</p>
<p>&#8230;A letter sent to ACS members on Tuesday noted that during a six-month  pilot project with the city in 2009, &#8220;use of ACS vehicles saved 2,000  gallons of gasoline and kept 40,000 pounds of greenhouse gas emissions  out of the air.&#8221;</p></blockquote>
<p>This is highly disappointing, as I participated quite a bit in the launch of the service, designed the organization&#8217;s visual style, helped to create some of the messaging and was a Founding Board Member. I had good experiences with the service and remember using one of their Scion fleet to get to a job interview in far north Austin last fall.</p>
<p>Unfortunately, the service faced competition from <a href="http://media.daimler.com/" target="_blank">Car2GO</a>, a carsharing concept funded quite well by Mercedez-Benz owner Daimler, and it was a little hard to compete.</p>
<p>Many energetic, hard-working Austin community leaders participated in the founding and operation of Austin CarShare over the years, too many for me to thank here for their contributions individually. I would like to express my gratitude to <a href="http://www.ignitecs.com" target="_blank">Elliott McFadden</a>, however, who came up with the concept and worked tirelessly to get it started after seeing the success of <a href="http://www.phillycarshare.org/" target="_blank">Philly CarShare</a> in Philadelphia.</p>
<p>UPDATE: I noticed tonight that <a href="http://austineconetwork.com/content/end-of-road-austin-carshare-success" target="_blank">Brandi Clark Burton</a>, another founding board member, also wrote about this. She declares Austin CarShare a success even in its ending:</p>
<blockquote><p>By all accounts from surveys conducted over the life of the  organziation, the progam accomplished everything it set out to do &#8211;  hundreds of thousands of vehicle miles traveled were eliminated, dozens  of cars were removed from the road, participants drove less, rode  transit, walked and carpooled more, they also sold vehicles they owned  and delayed planned vehicle purchases, and saved money on  transportation.</p></blockquote>
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		<title>Are You an Introverted&#160;Leader?</title>
		<link>http://www.msanford.com/2010/07/are-you-an-introverted-leader/</link>
		<comments>http://www.msanford.com/2010/07/are-you-an-introverted-leader/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 01:57:48 +0000</pubDate>
		<dc:creator>Marcus</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[extrovert]]></category>
		<category><![CDATA[introvert]]></category>
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		<guid isPermaLink="false">http://www.msanford.com/?p=290</guid>
		<description><![CDATA[People that have worked with me more than a few times know that I can be somewhat of an introvert, at least until I get more familiar with someone. However, even with this “liability,” I have often been tasked with leading groups and projects – and been quite successful at it. That is why I [...]]]></description>
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<p>People that have worked with me more than a few times know that I can be somewhat of an introvert, at least until I get more familiar with someone. However, even with this “liability,” I have often been tasked with leading groups and projects – and been quite successful at it.</p>
<p>That is why I was excited today to find there is a blog that focuses specifically on the concerns of introverted leaders like myself. Appropriately enough, the site is called <a href="http://www.theintrovertedleaderblog.com" target="_blank">The Introverted Leader</a>. Written by Jennifer B. Kahnweiler, the site shares insights on how introverts can manage their leadership roles. Recent topics covered have included advice on managing introverts, networking for introverts, and other useful resources.</p>
<p>Highly recommended for anyone who manages as an introvert, or deals with introverts on their staff.</p>
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		<title>No use crying over spilled&#160;typos</title>
		<link>http://www.msanford.com/2010/07/no-use-crying-over-spilled-typos/</link>
		<comments>http://www.msanford.com/2010/07/no-use-crying-over-spilled-typos/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 01:47:24 +0000</pubDate>
		<dc:creator>Marcus</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[error]]></category>
		<category><![CDATA[handling]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[mistake]]></category>
		<category><![CDATA[morale]]></category>
		<category><![CDATA[typo]]></category>
		<category><![CDATA[workplace]]></category>

		<guid isPermaLink="false">http://www.msanford.com/?p=284</guid>
		<description><![CDATA[Ever meet someone that would beat themselves up over small mistakes? I had an incident like that in my work this week that reminded me why it&#8217;s never a good idea to stress out over the little things. If you spend 30+ years being harsh on yourself for misspelling a couple of words in a [...]]]></description>
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<p>Ever meet someone that would beat themselves up over small mistakes? I had an incident like that in my work this week that reminded me why it&#8217;s never a good idea to stress out over the little things. If you spend 30+ years being harsh on yourself for misspelling a couple of words in a press release, well, you may not actually live those 30 years actually.</p>
<p>Having been a small business owner in a field that could be considered fairly stressful, political communications, it always surprises me that kinds of small errors people will let ruin their entire day. I have made my fair share of typos and other mistakes ranging from downright silly to really really bad over the years myself. Once a mistake is made, address it quickly and honestly, make any  reasonable correction possible to make things right, and move on! Learn from what happened and do better next time.</p>
<p>A more eloquent take on this can be read in a Q&amp;A at <a href="http://corporette.com/2010/07/15/whoopsies-how-to-get-over-a-mistake-at-the-office/" target="_blank">Corporette</a>.</p>
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		<title>Wanted: New WordPress&#160;Theme</title>
		<link>http://www.msanford.com/2010/07/wanted-new-wordpress-theme/</link>
		<comments>http://www.msanford.com/2010/07/wanted-new-wordpress-theme/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 17:14:21 +0000</pubDate>
		<dc:creator>Marcus</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[feel]]></category>
		<category><![CDATA[look]]></category>
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		<category><![CDATA[theme]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.msanford.com/?p=281</guid>
		<description><![CDATA[It has been a little while since I had to look for WordPress themes and I really need to find a new one. The current theme here is Dojo, which is just the theme I use when I can&#8217;t think of a better theme to use. The handling of text is not quite right on [...]]]></description>
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<p>It has been a little while since I had to look for WordPress themes and I really need to find a new one. The current theme here is Dojo, which is just the theme I use when I can&#8217;t think of a better theme to use. The handling of text is not quite right on this one. I just need something very simple, clean and writing-oriented and low-maintenance.</p>
<p>A few years ago when this site was used mainly for urban planning discussion (mainly to work towards better Homeowners Association rules at the <a href="http://www.muelleraustin.com/" target="_blank">Mueller </a>development in Austin), I used <a href="http://www.onehertz.com/portfolio/wordpress/mandigo/" target="_blank">Mandingo</a>. For <a href="http://www.austinontwowheels.com" target="_blank">AustinOnTwoWheels</a>, I used <a href="http://www.techtrot.com/primepress/" target="_blank">PrimePress </a>and modified it quite a bit. Themes have changed a lot in the past few years though and I feel like I&#8217;m missing out. The Twenty-Ten default theme seems really good, but only when it is used at WordPress.com sites.</p>
<p>Ideas welcome.</p>
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		<title>AC University Panel on Social Media July&#160;27</title>
		<link>http://www.msanford.com/2010/07/ac-university-panel-on-social-media-july-27/</link>
		<comments>http://www.msanford.com/2010/07/ac-university-panel-on-social-media-july-27/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 02:06:19 +0000</pubDate>
		<dc:creator>Marcus</dc:creator>
				<category><![CDATA[Business Networking]]></category>
		<category><![CDATA[association of commerce]]></category>
		<category><![CDATA[chamber]]></category>
		<category><![CDATA[discussion]]></category>
		<category><![CDATA[fond du lac]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[meeting]]></category>
		<category><![CDATA[panel]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[wisconsin]]></category>

		<guid isPermaLink="false">http://www.msanford.com/?p=277</guid>
		<description><![CDATA[I will be part of a panel discussion at the Fond du Lac Association of Commerce AC University on Tuesday, July 27. The topic for this class is &#8220;Social Media &#8211; Is it worth it?&#8221; Description from the AC Website: You hear it everywhere. “If you have a business, you JUST HAVE TO jump on [...]]]></description>
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<p style="text-align: center;"><a href="http://www.fdlac.com/university_courses.php#course_54"><img class="aligncenter" title="AC University Logo" src="http://www.fdlac.com/img/HD_university.gif" alt="Ac University Logo" width="240" height="108" /></a></p>
<p style="text-align: left;">I will be part of a panel discussion at the <a href="http://www.fdlac.com/university_courses.php#course_54" target="_blank">Fond du Lac Association of Commerce AC University </a>on Tuesday, July 27. The topic for this class is &#8220;Social Media &#8211; Is it worth it?&#8221;</p>
<p>Description from the AC Website:</p>
<blockquote><p>You hear it everywhere. “If you have a business, you JUST HAVE TO  jump on the social media train.” But do you? And if you do, is it easier  said than done? Many businesses and organizations don’t have a lot of  personnel to throw at this challenge. Our panel will discuss the  burgeoning world of business marketing on social media. They’ll discuss  how to make an impact in social media with limited resources. They’ll  review how you can tell if your time and efforts are effective. And  they’ll provide first-hand experiences and lessons learned.</p>
<table>
<tbody>
<tr>
<th>Date:</th>
<td>Tuesday, July 27</td>
</tr>
<tr>
<th>Time:</th>
<td>7:30 am &#8211; 9:00 am<br />
(McLane Meeting Room &#8211; Fond  du Lac Public Library)</td>
</tr>
<tr>
<th>Cost:</th>
<td>$25 AC Members<br />
$35 Non-members of the AC</td>
</tr>
</tbody>
</table>
<p>Beth Myers Landbo, director of marketing, FCEDC<br />
Audra Hoy, account executive, BrownBoots Interactive, Inc.<br />
Marcus Sanford, internet marketing associate, BCI Burke Co.</p></blockquote>
<p>Audra and Beth are terrific and brilliant, and this should be really informative for businesspeople who are wanting to get started in social media marketing but not sure what to do. We are covering topics including choosing what social media sites to get involved in, setting goals and objectives, assessing results, time management, and others. See you there!</p>
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		<title>Authentic leadership comes from&#160;within</title>
		<link>http://www.msanford.com/2010/07/authentic-leadership-comes-from-within/</link>
		<comments>http://www.msanford.com/2010/07/authentic-leadership-comes-from-within/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 02:32:28 +0000</pubDate>
		<dc:creator>Marcus</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[curriculum]]></category>
		<category><![CDATA[kevin cashman]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[mba]]></category>
		<category><![CDATA[school]]></category>

		<guid isPermaLink="false">http://www.msanford.com/?p=271</guid>
		<description><![CDATA[I am currently reading Leadership from the Inside Out as part of my MBA curriculum and I have to say I am getting a lot more out of the book than my other main text so far, Coaching for Performance. It could be that I am less prone to understand leadership methods that stem from [...]]]></description>
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<p>I am currently reading <a title="Amazon Link to Leadership from the Inside Out" href="http://www.amazon.com/Leadership-Inside-Out-Kevin-Cashman/dp/1890009318" target="_blank">Leadership from the Inside Out </a>as part of my MBA curriculum and I have to say I am getting a lot more out of the book than my other main text so far, <a title="Amazon Link to Coaching for Performance" href="http://www.amazon.com/Coaching-Performance-Potential-Principles-Leadership/dp/185788535X/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1279505809&amp;sr=1-1" target="_blank">Coaching for Performance</a>. It could be that I am less prone to understand leadership methods that stem from sports, or it could just be that I am more likely to listen to business philosophies that are a little more spiritual in nature. The main point of Leadership from the Inside Out is that to become complete leaders we all need to determine what our core values are and act in line with those values. Otherwise, we are just &#8220;going through the motions&#8221; and are likely to find ourselves questioning our whole reason for our work and lives sooner or later (and perhaps not liking the answers).</p>
<p>Perhaps I will make the time to write a full review in a few weeks, but for now I leave you with a quote from the book:</p>
<blockquote><p>&#8220;&#8230;Of all the principles supporting sustainable leadership, authenticity may be the most important. It can also be the most challenging. Most people never realize that it&#8217;s an area of their lives that needs attention.&#8221;</p></blockquote>
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